7 tips to massively improve engagement on your videos.
Engagement directly translates to the fact that people do not find your content interesting. So before you start any content project, you need to ask yourself this question:
Where and when will the viewers come across the video? (Instagram, at home while doomscrolling)
What are their expectations from videos on that platform? (Looking for entertainment, funny, exciting, interesting)
Am I just forcing viewers to watch what I want to show them, or am I showing them what they expect to see with my hidden message in it? (Corporate messaging or funny gig)
Most brand videos online are based on the expectation that viewers will commit to finishing the video they started watching. Viewer retention metrics prove this is a false assumption. People will abandon videos within the first 6 seconds if they don’t fulfill their expectations.
What is their expectation? To be entertained!
So now you have two choices: follow the viewers' expectations or invest time, money, and energy into a video that fails to captivate your target audience. Which one will you choose?
Here are 7 tips to follow when designing your future promotional content:
Start with a strong visual hook to stop scrolling or captivate attention.
State the payoff of watching the video until the end immediately.
Adjust the video to viewers' expectations on its publishing platform.
Make it funny, shocking, or controversial.
Provide a ton of value or free expert insight.
Don’t post and ghost. Platforms reward accounts that stay active.
Create batches of content. Volume eliminates luck and provides more chances for success.
