Promote your videos like Hollywood promote movies.
If you invest money into video content and want it to be a success, you need to treat it like a Hollywood movie premiere.
Think about it: Have you ever seen a new movie just suddenly appear in cinemas? Perhaps if you don’t pay any attention to movies, you might. But I can guarantee you that every movie has trailers and promotional campaigns running months before the release. There are teasers and interviews to build audience interest. Filmmakers want to ensure enough people go and watch the movie to make a profit on their investment—not just in terms of money, but also the time and effort that went into creating it.
You can significantly increase the chances of your video being a success by applying the same principles used by Hollywood studios.
Start by building anticipation for your video on social media to capitalize on your current audience’s "watch power." The goal is to coordinate as many people as possible to watch the video upon its release. This intentional engagement signals the algorithm that your video is interesting, pushing it to appear in more feeds.
Why wait until the release day to drop the message when you can build excitement months in advance with teasers and behind-the-scenes content?
Here’s a step-by-step guide:
Announce Your Intent: Start by sharing your intention to create a video and the idea behind it.
Behind-the-Scenes Content: Share behind-the-scenes glimpses of the video creation process.
Create Teasers: Develop 2 or 3 teasers for the video to pique interest.
Premiere Announcement: Let people know about the video premiere and share why you think they should watch it.
Short-Format Videos: Inform your audience through short videos that your main video is now live.
Thank You Post: Write a thank you note to everyone involved in the video creation a couple of days after the release.
Re-share: Re-share the video a week later for those who might have missed it.
Engage: Actively engage with your audience in the comment section.
Make sure to have a promotional plan ready before you hire a videographer, ensuring the inclusion of teasers and reels in their pricing. Plan for at least one post each week leading up to the video’s release.
By following these steps, you’ll maximize your video’s success and make the most of your investment.
