Easiest content strategy that you can follow.

Ryan Serhant went from being a regular agent to a real estate mogul by posting engaging property tours on YouTube. Similarly, Vanessa Lau built a thriving coaching business by sharing social media marketing tips through her channel. Both turned their careers around by leveraging the power of video content.

Videos can turn the mundane into the extraordinary, and anyone can do it. Even niche experts like "The Pool Guy" have built loyal followings by sharing specialized knowledge.

The best content marketing strategy advice I can give is this:

Pick one aspect of your work and create short series where you tell everything about it. Write text or use your phone to film and edit videos and just stick to it.

Step 1: Assume Curiosity

Assume people are curious about your work but know nothing about it.

Step 2: Identify Key Aspects

List the tasks and processes involved in your work. Pick the most interesting or unique ones.

Step 3: Focus on One Aspect

Select one specific task or process to explain or demonstrate.

Step 4: Simplify Your Explanation

Break down the chosen aspect into simple, understandable steps.

Step 5: Make It Entertaining

Think about adding humor, anecdotes, or visually appealing elements to keep the audience engaged.

Step 6: Use Your Phone

Record your content using your phone. Authenticity and clarity are the true key players.

Step 7: Be Consistent

Create a short series and update regularly to keep your audience engaged.

The opportunity in using video is immense. It’s a powerful starting point for anyone looking to make their mark. Videos can turn ordinary individuals into absolute leaders in their fields.

Volume beats luck and more eyes on your business was never a bad thing. Whether you're a small business owner, a freelancer, or an employee, video content can help you reach new heights and countless opportunities.