How to leverage TikTok in your content strategy
When the pandemic hit and physical businesses closed down, the entire retail experience moved online. Those who reacted quickly or were already well-established thrived, while the rest struggled or faced a slow and painful decline.
In many Asian countries, live streams selling millions worth of products in a few hours are the norm. America is catching up, and Europe will follow soon.
We used to "Google" things. Today, we ask ChatGPT or go to YouTube. What latest data suggest is that Gen Z searches on TikTok. You can ignore this shift or leverage it.
I hope I’ve made my point. Let’s discuss some actionable tips to help you establish a strong online presence:
Set up a TikTok account and treat it as a wild card. Do not promote anything there! Let your staff post anything they find funny or entertaining about their work life or your brand.
Go to Fiverr.com and pay a creator €20 to make a short meme video about your latest product. This might turn out to be the best €20 investment of your life. I speak from experience.
Have one of your young staff members spend 30 minutes each day engaging with your audience in the comment sections. They can collect valuable feedback and inspiration for future content.
Encourage your staff to gather inspiration from the content they consume and recreate their favorite pieces during work hours. They will enjoy their time at work more, and they might bring more business your way.
Every platform rewards users who use their newest features. Recording long-format videos for TikTok or running live streams might be rewarded by the platform.
Start systemizing your online presence. You can’t leverage its full potential in one month. Build a system from day one and stick to it for maximum results. Don’t just post and ghost. Include engaging with others' content in your strategy.
Would you like me to set you up? Reach out to me. I’ll be happy to get you started 😉
