This will MAKE or BRAKE your content strategy. Don’t underestimate the power of …
It's a shame to invest so much time and resources into content creation, only to see it go unnoticed. There's one underrated aspect of every social media strategy that can accelerate your growth or result in its complete failure: engagement.
Every social media platform uses engagement as its currency. As a content creator, you can’t expect others to spend their "money" on you if you’re not spending any yourself.
Most brands just post and ghost. They don't engage with other users beyond their own content. The platforms notice and act accordingly. Sure, you can post something controversial and let others fight it out in the comment section (I might even recommend it from time to time), but you probably don’t want to build your whole engagement strategy on "trolling" your audience.
You can ignore the engagement economy, but don’t be surprised when the economy ignores you back.
I'm here to tell you there's actually a huge opportunity hiding here, waiting for you. While others post and ghost and get punished by the algorithm, you can rise and shine as an engagement king on social media channels.
Why It's Worth Engaging with Other Social Media Users:
You can ask questions to your ideal customers.
You can ask for their opinions and comments directly.
You can get inspiration for content based on people's questions.
Insightful comments will result in people checking you out.
You might become the “people’s” brand.
Engagement is especially crucial in the B2B environment on LinkedIn. You can literally get into your prospects' view on multiple occasions, creating multiple touch points and building trust and recognition.
The best content creators on LinkedIn spend at least 30 minutes before and after posting engaging with the content of others. It’s almost a guaranteed recipe for success.
