You only need 1 content formula to succeed
A huge misconception is that you need to constantly create new and creative content, day after day, week after week. This makes the whole process seem daunting and the uncertainty of result not worth the effort.
I'm here to tell you that you can base your entire content strategy on one single video formula and repurpose it 100 times. This is what the most successful creators do.
For example, @khaby.lame, with 162.9 million followers on TikTok, rose to fame by repeating just one winning content formula: reacting to ridiculous DIY videos and pointing out their absurdity.
A smaller content creator, @elpexxl, with 28k Instagram followers, also repeats one content formula, achieving 200k to 1.5 million views with each new video.
There are countless examples of creators and businesses discovering and then repackaging their “evergreen” content formula.
How to Find Your Formula:
Look for What Works: Don’t reinvent the wheel. Find content with a proven record of success and adapt it to fit your needs. Study popular creators and note what types of content consistently perform well for them.
Hunt for Inspiration: Use social media as a source of ideas. Look for patterns in popular content. Open creators' accounts and see if they’re repurposing content formulas and how it works for them.
Identify Repeated Formulas: When you see a formula being repeated, think of three ways you could adapt it for your purposes. Did you manage to think of three different ideas? Give those a try.
Test Multiple Versions: Doing this five times puts you in a great position. You’re using proven content formulas and can create five different versions for testing.
Focus on Pain Points and Desires: Angles for your content should address the pain points or desires of your ideal customer. This increases engagement and relevance.
Why This Works:
Efficiency: You save time and effort by focusing on one proven content formula.
Consistency: Audiences like familiar formats.
Scalability: Once you find what works, you can scale it up.
Reduced Costs: By focusing on proven formulas, you avoid wasting resources on untested ideas.
Higher Engagement: Content tailored to your audience's desires and pain points is more likely to engage and convert.
Need Help?
Still feels like a lot of work? No worries. I can help. Ask me for winning content formulas that can apply to your business, and I’ll be happy to produce multiple content pieces for testing.
